Rolling with the homies...

Lobster rolls, Travel Recommendations, and the brand is strong.

This week I am opening the newsletter with something unrelated, and that’s the fact that social media has a way of killing things. In this case, I am talking about the memes from Usher’s vibrant Tiny Desk. Why vibrant was my word choice is beyond me, but social media has run this trend into the ground. I have seen people use the clip from the “Confessio…